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Why Your Serum Isn't Working

Nine times out of ten it's not the product. It's the order, the timing, or the amount.

Why Your Serum Isn't Working

Most serums need 4 to 6 weeks before anything is visible. If you've been using one for ten  days, it hasn't failed yet.

Order matters more than people expect. Thinnest to thickest: toner, serum, moisturiser, sunscreen. A serum applied over a moisturiser mostly sits on top of it.

And amount — two or three drops is enough for the whole face. More doesn't absorb, it just evaporates.